1. Who We Are
Woodall Homes is a residential property developer building premium homes across Derbyshire, Yorkshire and Nottinghamshire. References to “Woodall Homes”, “we”, “us” or “our” in this policy refer to Woodall Homes Ltd.
We are the data controller in respect of the personal data we process as described in this policy. This means we are responsible for deciding how we hold and use personal information about you.
Our website address is woodallhomes.co.uk.
2. What Personal Data We Collect
Depending on how you interact with us, we may collect and process the following categories of personal data:
Identity & Contact Information
- Full name
- Email address
- Telephone number
- Postal address
Enquiry & Purchase Information
- Details of the development or property you are interested in
- Your buying position (e.g. first-time buyer, existing homeowner)
- Correspondence and communications with us
- Reservation and purchase-related documentation
Technical & Usage Data
- IP address and browser type
- Pages visited and time spent on our website
- Referring URLs and search terms
- Device and operating system information
- Cookie identifiers (see our Cookie Policy)
Marketing Preferences
- Whether you have opted in to receive marketing communications from us
- Your preferred method of contact
We do not knowingly collect data from children under the age of 18. If you believe a child has provided us with personal data without parental consent, please contact us so we can delete it.
3. How We Collect Your Data
Directly from you
We collect personal data when you:
- Submit an enquiry or contact form on our website
- Register your interest in a development
- Make a reservation or purchase a property
- Attend a viewing, show home visit or open day
- Call, email or write to us
- Subscribe to our mailing list or newsletter
Automatically
When you visit our website, we automatically collect certain technical data through cookies and similar tracking technologies. This includes data collected via Google Analytics. Please see our Cookie Policy for full details.
From third parties
We may receive data about you from third parties, including:
- Property portals and listing platforms where our homes are advertised
- Solicitors or legal representatives acting on your behalf during a purchase
- Mortgage advisers or independent financial advisers
- Marketing partners who are permitted by law to share data with us
4. How We Use Your Data
We use the personal data we collect for the following purposes:
To respond to your enquiries
When you submit a contact form or register interest, we use your details to respond to your query and keep you informed about the development you asked about.
To manage the sales process
If you proceed to purchase a property, your data is used to manage reservations, exchange of contracts, and completion, including liaising with solicitors and other necessary parties.
To provide aftercare
We may contact you after you have moved in to manage any snagging queries, warranty matters, or after-sales service requests.
To send marketing communications
Where you have consented or where we have a legitimate interest to do so, we may send you information about new developments, special offers, and company news. You can opt out at any time.
To improve our website and services
We use anonymised analytics data (via Google Analytics) to understand how visitors use our website so we can improve the experience for future users.
To comply with legal obligations
We may process your data to comply with applicable laws and regulations, including anti-money laundering obligations, the Consumer Code for Home Builders, and NHBC or equivalent warranty requirements.
5. Legal Basis for Processing
Under UK GDPR, we are required to have a lawful basis for processing your personal data. We rely on the following:
- Contractual necessity – processing required to fulfil a reservation or purchase agreement with you.
- Legitimate interests – responding to enquiries, providing customer service, and improving our business.
- Consent – for marketing emails and non-essential cookies, where you have given clear consent.
- Legal obligation – where processing is necessary to comply with a legal requirement, such as anti-money laundering checks.
6. Who We Share Your Data With
We do not sell your personal data. We may share it with:
Service Providers
- Website hosting and CMS providers – to operate our website
- Email and CRM platforms – to manage communications
- Google LLC – for analytics purposes (see Cookie Policy)
- Marketing agencies – who manage our marketing activity on our behalf
Professional Advisers
- Solicitors and conveyancers involved in property transactions
- NHBC or equivalent warranty and insurance providers
- Financial advisers (where relevant and with your knowledge)
Legal & Regulatory Bodies
We may disclose data to regulatory authorities, law enforcement, or the courts if required to do so by law or to protect our legal rights.
International Transfers
Some of our third-party suppliers (such as Google) may process data outside the UK or European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision.
7. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected:
- Enquiries that do not lead to a purchase – up to 2 years from last contact, unless you ask us to delete your data sooner.
- Customer records (completed purchases) – up to 10 years, to comply with legal and warranty obligations.
- Marketing preferences – until you withdraw consent or opt out.
- Website analytics data – as configured in Google Analytics (typically 26 months for standard data).
After the relevant retention period, data is securely deleted or anonymised.
8. Your Rights
Under UK GDPR, you have the following rights:
- Right to access – request a copy of the personal data we hold about you.
- Right to rectification – ask us to correct inaccurate or incomplete data.
- Right to erasure – request deletion of your data where we no longer have a lawful basis to hold it.
- Right to restrict processing – ask us to limit how we use your data in certain circumstances.
- Right to data portability – receive your data in a portable format where technically feasible.
- Right to object – object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent – where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us using the details in Section 11. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.
9. Data Security
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, alteration, or disclosure. These include:
- Secure HTTPS encryption on our website
- Access controls restricting data to authorised personnel only
- Regular review of data handling practices
- Staff awareness of data protection responsibilities
While we take all reasonable steps to protect your data, no transmission over the internet is entirely secure. Any data you send to us is at your own risk, although we do our best to protect it once received.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make significant changes, we will update the date at the top of this page. We encourage you to review this policy periodically.
11. Contact Us
Get in Touch
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Woodall Homes
Email: info@woodallhomes.co.uk
Website: www.woodallhomes.co.uk
If you are not satisfied with our response, you have the right to complain to the Information Commissioner’s Office (ICO).